BC Market Context: Housing Crisis → Space Crisis
  • Affordability Crisis
    Average home price of $1.2M+, mortgage rates of 6-7%, families can't upgrade to larger homes.
  • Shrinking Apartment Size
    Average condo sqft - down 18% over 10 years, bedrooms are of odd shapes and sizes.
  • Shared Living Trend ↑
    Multi-generation and co-living setups are up 21% since 2010 - families share space to ease $ stress.
As the Result...
The market is polarized: families can't afford more space, and developers can't move small units fast enough. Innovation is required.

Key Audiences & Pain Points

  • B2C: Families & Young Professionals

    Challenges: Small apartments, remote work, growing kids

    Growing Pain points: constant lack of space, emotional and financial stress

  • B2B: Developers/ Stagers

    Challenges: Tight mortgage market, irregular floor plans, slower sales

    Growing Pain Points: weaker market, need new value propositions for smaller units
The Solution - Rooms That Serve Two Lives
  • Living Room -> Office:

    Murphy Bed with Sofa +
    Foldable Desk/Wall Cabinets
    Expands living space and adds an extra bedroom when guests or family visit - or stays as a flexible additional room every day.
  • Bedroom -> Study:

    Murphy Bed + Built-In Shelves
    + Foldable Desk
    Turns into a work-from-home zone within seconds. A private, productive setup without losing the comfort of a bedroom.
  • Kids Playroom -> Bedroom:

    Roll-out/Murphy Beds + Modular Desks + Wardrobe Units
    A space to learn, play, and grow - transforming as kids' needs change, from play area to study zone to sleeping space.
Smart Spaces in Numbers
  • $200-400K
    In savings. Families can stay where they are. No need for larger homes, mortgage stress, or costly renovations.
  • 45%
    Estimated gross Margin per project using existing materials, tools, and production resources.
  • x2
    Twice as many qualified buyers for small units once rooms become family-friendly
    ($850K vs $1.2M+ homes)
What I Can Bring to The Table
Ready to Launch Resources
Installation & Servicing
Murphy bed & custom furniture setup
GTM Strategy
Positioning, funnel design, B2B outreach
Concept Design
Functional & aesthetic layouts
Made on
Tilda